All Your
Hidden Profit
Resources from Jamie Trull!
Thanks for grabbing a copy of Hidden Profit!
I wrote this book to be a tool you return to again and again — not just a one-time read. Whether you’re listening to it on Audible (yes, I narrated it myself!), flipping through your Kindle, or dog-earing your favorite pages in the physical book, my hope is that this becomes your go-to financial guide as you grow your business.
Below, you'll find free and premium resources, templates, and tools organized by chapter — all designed to help you find and maximize the profit already hiding in your business.
- Jamie Trull
✅ Download: All the Charts from the Book
A PDF bundle of every table, chart, and visual referenced in the book (especially helpful if you listened on audio!)
Download the Hidden Profit Charts Here
Your Hidden Profit Chapter-by-Chapter Guide + Resources
A quick way to revisit key takeaways and access every resource mentioned.
PART I
Know Your Numbers
Chapter 1
Why Data Matters
You already use data in everyday life — now let’s do the same in your business.
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Data isn’t just spreadsheets. It’s patterns, habits, and behavior.
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Every “failure” is just more data.
- Start thinking like a Chief Financial Officer (CFO) who uses numbers to drive decisions.
Chapter 2
Your Financial Statements
Understanding your Profit & Loss (P&L) and Balance Sheet is easier than you think and way more useful too.
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The P&L shows what happened. The Balance Sheet shows what you own and owe.
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You don’t have to be perfect — just consistent.
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These aren’t just for taxes. They’re decision-making tools.
Resources:
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📊 Profit & Loss (P&L)Template and Dashboard (Paid Template with Walkthrough Video)
Chapter 3
When Numbers Lie
Even numbers can deceive us, especially when our ego’s involved.
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Check your data for accuracy and bias.
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Don’t avoid your numbers out of fear.
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Reframe failure as feedback.
Resources:
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📊 P&L Template (same as Ch. 2) Still need one? Grab it here!
Chapter 4
Create Your Own Performance Metrics
You can’t grow what you’re not tracking.
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Build KPIs that matter to your business.
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Track both leading and lagging indicators.
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Simple spreadsheets work just fine.
Resources:
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✅ KPI Dashboard Template (Free)
PART II
Set Up Your Management Control Room
Chapter 5
Manage Your To-Do List
You wear many hats in your biz, let’s organize them.
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Sort tasks into Compliance, Cash Management, and Strategy.
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Focus on one role at a time.
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Start thinking like a CFO.
Resources:
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💸 Cash Flow Forecasting Template (Paid template with Walkthrough Video)
Chapter 6
Manage Your Cash Flow
Cash is queen; it's time to know what’s coming in and going out.
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Forecasting = control.
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Start “Money Mondays” to check in weekly.
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Cash flow determines when to pay yourself — not just if.
Resources:
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💸 Cash Flow Forecasting Template (same as Ch. 5) Still need one? Grab it here!
Chapter 7
Manage Your Budget
Budgets = freedom, not restriction.
- A good budget supports your goals.
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Make it flexible to work with real life.
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Update it as you go
Chapter 8
Manage Your Risk
You can’t eliminate risk — but you can prepare for it.
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Plan for liability, emergencies, and weak spots.
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Reduce overwhelm by staying proactive.
Chapter 9
Manage Yourself
Your mindset shapes your money habits.
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Know your money personality.
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Don’t make decisions from fear.
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Your energy and mindset are part of the equation.
Resources:
PART III
Find Your Hidden Profit
Chapter 10
Become Profitable Matters
Let’s make sure the money ends up in your pocket.
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Profit isn’t optional — it’s a requirement.
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Know your numbers. Pay yourself consistently.
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Profit makes everything else sustainable.
Chapter 11
Sell More
Selling doesn’t have to feel gross — it’s how you serve.
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Focus on conversions, client value, and repeat customers.
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You don’t have to work more to sell more.
Chapter 12
Raise Your Prices
It’s time to charge what you’re worth.
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Pricing is positioning.
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You’re selling transformation, not hours.
Chapter 13
Mix It Up
One income stream is risk — let’s diversify.
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Add offers that complement what you’re already doing.
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Focus on profitability, not complexity.
Chapter 14
Generate More Value
The more value you deliver, the more you can charge.
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Upgrade your offers and client experience.
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Focus on outcomes, not just features.
Chapter 15
Cut (Unnecessary) Costs
Cut the fat, not the muscle.
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Keep what creates ROI.
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Eliminate what no longer serves your bottom line.
Chapter 16
Pay Less Taxes
Smart tax strategy = real savings.
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Consider an S Corp if it fits your income level.
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Hiring your kids can be a legit strategy.
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Use deductions wisely.
Resources:
🏛 S Corp Toolbox (Paid Resource Bundle)
👶 101 Jobs Kids Can Do In Your Biz Ages 0-18 (Free)
💼Hiring Your Kids 101: How to Legally Pay Your Minor Kids & Save on Taxes & Set the Up for Success (Free On-Demand Masterclass)
👨👩👧 Hiring Your Kids Toolkit (Paid Resource Bundle)
Chapter 17
Carry Less Debt
Debt can be helpful — but only if it's intentional.
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Understand the cost of your debt.
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Choose financing that supports your growth.
Resource:
Chapter 18
Make Big Profits
You’ve pulled the levers — now scale what works.
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Stack small wins.
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Focus on margin, not just revenue.
Resource:
📈 Profit Potential Calculator (Free)
PART IV
Create Your PROFFIT Plan™
Chapter 19
Make a Plan for Your PROFFIT
This is where things start to click.
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Assign your profit a job.
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Make your money work for your goals.
Resources:
Chapter 20
Build Your P-O-T of PROFFIT
Peace of mind, Opportunity, and Tax time won’t catch you off guard.
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Divide your cash with intention.
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Use automations to keep it simple.
Chapter 21
Prepare for the Future
Your business should support the future you, too.
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Plan for taxes, slow months, and savings.
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Don’t just hope — strategize.
Chapter 22
Make It Fun
Money can feel good.
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Build in celebration and reward.
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Don’t forget to enjoy the fruits of your work.
Chapter 23
Make an Impact
You didn’t build your business just for you.
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Use your profits to uplift others.
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Give with purpose and joy.
Resources:
❤️ Take the PiN Pledge
We believe that running a profitable business gives small business owners a greater ability to have a positive impact on their families, communities, and the world. But alone, we can only do so much. One of the greatest ambitions of the PiN Community is to leverage the power in numbers to come together to make radical positive change all around us.
To do so, we are looking for impact-driven business owners who are committed to doing their part to contribute toward this mission, knowing that the whole is greater than the sum of its parts.
Below are some examples of what this might look like in your business:
- Committing a percentage of your profits to causes that are important to you.
- Dedicating a percentage of your time to offer free or discounted services for those who may not otherwise be able to afford them.
- Creating a time-off policy that allows your employees to participate in volunteer activities.
- Rolling out a charitable contribution matching program to your employees, helping turbo-charge their contributions.
- Partnering with charities to donate a percentage of sales from a particular day, or during a particular promotional timeframe.
- Using your business to bring awareness to important causes through social media, newsletters, flyers, etc.
- Prioritizing sustainability in your business and adopting environmentally friendly policies and practices.
If you are dedicated to making a profound impact through your business and want to be part of a dynamic community of small business owners doing big things, we invite you to take the Power in Numbers® pledge.
Enter your name and email address below to confirm your pledge. This pledge signs you up for a once-monthly newsletter where we share inspiring stories of community members making positive change. Once you’ve signed up, you’ll also you’ll have a chance to submit your own stories to be featured in our new Power in Numbers newsletter and Instagram page @officialpowerinnumbers.
Note: By filling out the form above, you are ONLY subscribing to our once-monthly Power in Numbers newsletter. Of course, you can unsubscribe at any time.
Hey there,
I'm Jamie
>>>>
Thanks so much for investing your time and energy into Hidden Profit. I poured my heart into this book because I believe that financial confidence shouldn't be reserved for accountants or MBAs. You deserve to feel in control of your business money, and I hope this book is something you’ll return to again and again as your business grows.
This page is a space to find the tools, templates, and references mentioned in the book, all in one easy place. Whether you're listening on Audible, reading on Kindle, or flipping through a physical book, my goal is to help you take action and start uncovering the profit already hiding in your business.
If Hidden Profit has helped you, even in a small way, would you do me a huge favor?
💬 Leave an honest review on Goodreads(even if you didn’t order the book there).
It might not seem like a big deal, but your words make a huge difference, especially for a first-time author like me! Reviews help more business owners discover the book and decide if it’s a good fit for them.
Not sure what to say? Here are a few guiding ideas:
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What made you pick up the book?
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What was one “aha!” moment you had?
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How did the book change the way you think about or manage your money?
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Who would you recommend it to?
Thank you again for being part of this journey. Remember, there is Power in Numbers!
— Jamie
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