Intentional Planning is the KEY to Reaching Your Goals. 

When we travel, we rarely reach our destination by accident. And if we do get there without directions, it's usually because we took a LONG way…and spent way more time and energy than necessary to get there.

Reaching a business goal is no different. Sure, we may eventually be able to meander our way to our destination without a plan, but we’ll probably be burned out by the time we get there.

I want to help you reach your goals by focusing on what MATTERS…what matters in your business, and what matters to YOU.

While we can feel like we never have enough time to focus ON our business because there is so much to do IN our business…the process of stepping back is KEY to getting off the “everything is urgent” roller coaster.

Yep…I’m talking about PLANNING. Taking time to figure out our desired destination and then planning the straightest route there will help save us from wasting all of our energy spinning our wheels and ending up in the same spot…or perhaps even somewhere we never intended to go.

Time to stop putting the Urgent ahead of the Important

“What is important is seldom urgent and what is urgent is seldom important”

-Dwight D. Eisenhower

In fact, taking the time to focus on the Important things in your business, like intentional planning, will REDUCE the amount of “urgent” things that pop up in the future.

That means that just two hours of planning can save you TONS of time and effort throughout the year.

Your time is priceless. 

Hey there, I'm Jamie Trull.

Your Profit Strategist, Founder of Power in Numbers, and author of Hidden Profit. Under my CFO hat, I'm also a theater superfan, enjoyer of a glass of Cabernet with a good mystery book, and — if you like — your guide as you get all those biz numbers organized.

With over 15 years of experience in finance and accounting (yep, I’m a CPA), I climbed the ranks of Finance Leadership within the Coca-Cola System, sharpening my skills in the corporate world. But my true calling? Helping small business owners and solopreneurs like you make sense of the financial side of your business — without all the jargon.

This year, my book Hidden Profit has continued to help entrepreneurs uncover the money already hiding in their business and use it to build a more profitable, sustainable, and freedom-filled life.

Over the years my business has I’ve helped thousands of small business owners ditch the overwhelm, get confident with their finances, and finally make their numbers work for them — not against them.

I won’t bore you with corporate buzzwords like “synergies” — I keep it real, practical, and down-to-earth. My goal is to translate complex financial concepts into simple, actionable advice you can actually use. In other words, I'm not your typical CPA.

My mission? To empower you not just to survive, but to THRIVE — in business and in life.
Think of me as your biz bestie, here to help you make those numbers finally work for you.

Let’s do this — together.